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Watch the middleman online3/6/2023 Actually, since the mid nineties you already could do that. With the scalability offered by internet service providers, any artist could easily sell his work worldwide, and that would include streaming. Anyone with minimal expertise of commercial web services can set up a music distribution platform. And today’s tools have shown so efficient that sending even uncompressed high resolution multichannel music files has become a child’s play, easy and cheap. The vast majority of today’s musicians wouldn’t even think music distribution without online availability. No one would refute the importance of online music distribution for bringing the artist’s studio to the listeners’ hifi. “ Essentially, streaming has offered labels the ability to pay themselves twice while reducing what is owed to is not about streaming, it is about control. And probably also due to his somewhat unruly manners and lack of entrepreneurial mojo. He tried many things to some success (from multimedia CDs to web exclusives, personal distribution platforms, communities, …), but maybe too early or too boldly, and probably with some lack of understanding of what online societal rules and/or fashion are. This is how you transform a creative enterprise into a successful and self-sustaining business. Regardless of the fate of it all, looking at Prince’s original primordial urge to go online, his philosophical / spiritual drive to play and share the music always has been for the sake of creative freedom, in order not only to deliver the real thing to those willing to hear (not only his fans) but also to get fair retribution for the work. Not for the sake of the platform itself, but for the music it would convey. The Twitter handle alone for enthusiasts-targeted "Netflix Geeked" has more than 476,000 followers.Since the start of the modern internet (I’m thinking world wide web and after), as a musician-entrepreneur he rapidly understood that the technological nature of the internet could offer him both increased artistic and economical control by eliminating the distribution middleman, and as there were no platform readily available to his terms, he had to build his own. On its editorial landing page, Netflix touts a social audience of 250 million social connections globally, with 150,000 new followers joining daily across platforms and 10 billion social impressions being created each day. Netflix didn't respond to an email request asking for more official details about any of the associated editorial projects.Ĭertainly, across the social internet, Netflix already has a rapt digital audience for channels including "Netflix Family," the comedy-oriented "Netflix Is a Joke," the Black-creative-talent-focused "Strong Black Lead" and the recommendation-minded "What to Watch." Meanwhile, a quick perusal of Netflix want ads on LinkedIn reveals openings for "Director, Editorial & Publishing, Genre Audiences," "Manager, Editorial & Publishing - Netflix Geeked," and "Manager, Editorial & Publishing - Creative Development & Planning - Talent." Using a Contentful content management system (CMS), these web producers will coalesce a range of assets-articles, photos and multimedia elements-into a website(s) that will, in the words of one Netflix marketing insider, "tell our own story."
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